All you have to do is enter “people search” on Google or Yahoo, and you’ll see how many millions of sites pop up. It is currently estimated that nearly a third of all searches are related to this topic. Why? Because internet users have discovered the power of using search engines to find the people they are looking for, whether it’s an old classmate or a lost relative. People searching is very popular. This niche is enormous and expected to continue its growth for some time.
Exactly how do you get into this business? Well, you could certainly create your own website and then spend years and thousands of dollars to develop your search database, but that method would probably not be very practical for most people. A much easier way is to join an already existing business such as an affiliate program.
It’s pretty easy to find these affiliate programs, but how do pick a good one? Well basically, it should contain three elements: easy navigation, easy setup, and great training material.
Your program should have provided you with ways to market your new people search engine. But if they didn’t, let me just recap some of the most common and most effective ways to market.
Article marketing takes time to develop, but it’s effective and it’s also free to do. There are thousands of article sites and directories where you can submit your articles. But why do it at all? Well, the reasons are many first of all, some of the article sites are very attractive to the major search engines like Google and Yahoo, so your article can appear there very quickly, sometimes in a matter of days. Plus, many of the services allow others to use your articles as long as they credit your name and copy it exactly, including all your links. This can result in you getting many, many back-links, just what you need to drive traffic to your site.
Posting ads on free ad forums is another marketing method, at least for those who have the time to do it. It can be effective but it does require a lot of discipline to keep reposting ads all the time. And your ads won’t stay on page one very long, so you definitely have to keep reposting them. But it is free to do.
Another free way to advertise is to post in forums. But be careful to follow the forum rules about posting. Most forums do not allow you to post ads. But most of them will allow you to put your link in your forum signature.
The best known, and most lucrative, of paid advertising is sponsored ads on the two giants — Google and Yahoo. But if you are new at internet marketing, be careful and go slow. You can lose your shirt doing pay-per-click. If you are brand new at internet marketing, my advice is to enroll in some free e-marketing courses. But for right now concentrate on free or low-cost advertising until you learn the ropes a bit more.
Buying traffic is lame. It might get your Alexa ranking up, but it definitely will not make you any sales. The majority of sites that sell traffic do not send real actual people to visit your website. The traffic is all fake — it’s produced by an autobot. So, no, do not do it. Not ever, not ever, not ever.
Go slowly; take one step at a time, and you will surely achieve success. I wish you all the best.